The HX Agenda


Understanding the human experience of technology.

HX - or “Human Experience” - is the design and working philosophy developed by Octana to help its clients maximise the emotional potential and user experience of their digital products and services.


Curious about HX?

The HX Handbook is a clear roadmap to creating better human experiences of technology. We hope that it will help you examine your approach to digital transformation through different lenses.

The HX Handbook is free, and we'd love for you to share it too.