5-Day Co-Design Sprint

Originally inspired by the Google Ventures Design Sprint, Octana has adapted and perfected this methodology for use in HX.

What is Co-Design?

Co-Design is an intensive, collaborative five-day sprint that actively involves all key stakeholders in the design process to make sure the final result meets their needs. We use Design Thinking and HX for problem-solving, resulting in a properly conceived test-ready prototype.

Cross-team collaboration

Frequently, organisations don’t have a shared understanding of what ‘done’ looks like - from stakeholders to decision-makers, to customer leads, to designers and developers - they all have a different interpretation of what ‘done’ is, and how the end goal or product should look and work.

Co-Design is a design approach that actively involves all stakeholders in the design process, from both the business and the customer. It leverages Design Thinking for problem-solving - instead of jumping straight to a solution - and helps organisations achieve greater collaboration and greater results, fast.

Savings in opportunity cost

How many projects have been delivered on time and on budget? Going over project timelines and budgets is way more common than it should be - to the point where delivering on time and on budget is often considered a cost-saving.

Doing it right the first time saves money. This can only be achieved with speed in delivery, a low rate of rework, and stakeholder alignment - which is all achieved through Octana's 5-Day Co-Design Sprint.

How it works

Day 01


We kick off the sprint by getting a shared understanding of the key problems we need to solve, and opportunities we need to address with this project.

Day 02


Together, we rapidly develop as many different solutions to the problem as possible. Everyone works separately to ensure maximum detail and depth with minimum groupthink.

Day 03


Time to narrow down multiple solutions and decide which ones, or amalgams of several, are going to be prototyped and tested.

Day 04


Taking all the decisions made from Day 3, the design team will rapidly build an interactive and high-fidelity prototype in just seven hours.

Day 05


We show the prototype to outside customers in one-on-one interviews, observing, recording, and finding patterns in real time. From here, feedback is gathered and improvements are iterated